Norfleet Broker Training
Client
Norfleet Transportation
Timeline
4 Weeks
Services
Website Development & Digitial Tools Consulting
Website
How a Better Site Led to a 1000% Increase in Sales
Challenge
Norfleet Transportation is a freight and logistics company that provides brokering services for shippers and carriers. They are good at what they do and wanted to share their knowledge with potential brokers as a strategy to expand their business. They approached us with the challenge of selling their online courses for their space. Despite having a loyal customer base, Norfleet was struggling to gain the trust of potential customers who were hesitant to purchase online courses from a transportation company. They also had difficulty tracking their existing customer base, making it challenging to target their marketing efforts effectively. With only around $500 in organic sales, they were looking for a way to increase their revenue and reach a wider audience.
Goal
Our goal was to help Norfleet Transportation increase their online course sales and improve their customer tracking. We wanted to create a website that effectively showcased their courses and built trust with their target audience. We aimed to help them implement tools to streamline their sales process, promote their courses more effectively online, and keep systems simple enough to keep their internal team happy.
Solution
Our solution was to completely rebuild Norfleet Transportation's brokering website, focusing on creating a user-friendly experience that effectively showcased their courses. We suggested using Kajabi to host their digital courses, which provided a comprehensive platform for selling and managing their courses. We also recommended SEO experts to advise on their search engine optimization strategy to improve their online visibility. Through these efforts, Norfleet Transportation's online course sales have skyrocketed to over $60,000, helping them to achieve their goals and establish a stronger online presence.
